Key facts
- Toto is partnering with Major League Baseball to increase U.S. bidet toilet sales.
- Toto's U.S. bidet toilet sales have doubled in the past five years.
- The company is sponsoring a bobblehead giveaway event for the Chicago White Sox.
- The partnership aims to boost brand awareness and sales.
- Toto is a Japanese bathroom fixture maker.
Japanese bathroom fixture manufacturer Toto has announced a partnership with Major League Baseball (MLB) aimed at increasing its brand awareness and sales of bidet toilets within the United States. The company has experienced significant growth in the U.S. market, having doubled its bidet toilet sales over the last five years. This new collaboration with MLB is designed to capitalize on this momentum and further expand its market presence. As a specific activation of this partnership, Toto is sponsoring a bobblehead giveaway event featuring the Chicago White Sox. This event is intended to draw attention to the Toto brand and its products among baseball fans and the wider consumer base. The company's strategy involves leveraging the broad appeal of professional sports to reach a larger audience and encourage adoption of its bidet toilet technology.