Key facts
- Toto has doubled U.S. sales of its bidet toilets over the past five years.
- The company is partnering with Major League Baseball.
- Toto is sponsoring the Chicago White Sox Munetaka Murakami "First Major League Home Run" Bobblehead Day on July 26.
- The White Sox clubhouse has been equipped with Toto Washlet bidet seats.
- A Toto Washlet Mobile Showroom will be present at the event for product demonstrations.
Japanese bathroom fixture maker Toto has doubled its U.S. sales of bidet toilets in the past five years and is now embarking on a partnership with Major League Baseball to further boost brand awareness and sales.
Toto is the presenting sponsor of the Chicago White Sox Munetaka Murakami “First Major League Home Run” Bobblehead Day, an event designed to introduce baseball fans to the company's Washlet bidet seats. The initiative stems from a request by White Sox player Munetaka Murakami to have a bidet installed in the team's clubhouse, a familiar routine from his home country of Japan. This led to the White Sox reaching out to Toto, resulting in the clubhouse being outfitted with Washlet bidet seats.
Taro Muroi, CEO of TOTO USA, expressed honor in installing the bidet seats in the clubhouse and showcasing Toto's commitment to innovation, craftsmanship, and performance. Brooks Boyer, Chief Revenue and Marketing Officer for the Chicago White Sox, highlighted the partnership as a reflection of a shared commitment to creating engaging fan experiences and celebrating the clubhouse connection.
As part of the promotional event, Toto's Washlet Mobile Showroom will offer hands-on product demonstrations at Rate Field. The bobblehead giveaway and in-game signage aim to connect fans with the innovation behind Toto's Washlet technology, which has seen over 70 million units sold worldwide. Toto, a leading manufacturer of bathroom fixtures and fittings, reports approximately $4.8 billion in annual net sales.