Target app update saves workers 32 seconds per door unlock

Key facts

• Target implemented a new feature in its employee app.
• The feature allows drive-up workers to unlock store doors with a tap.
• The update saves an average of 32 seconds per door unlock.
• This is expected to save Target over 350,000 labor hours annually.
• The goal is to streamline operations and reduce time spent on routine tasks.

Target has introduced a new feature within its employee application designed to enhance operational efficiency for drive-up workers. This update enables employees to unlock store doors with a single tap on their app. The implementation is expected to save an average of 32 seconds each time the feature is used.

This time-saving measure is projected to yield significant annual savings for the company, with estimates suggesting over 350,000 labor hours could be saved each year. The goal of this technological enhancement is to streamline routine tasks, thereby freeing up employee time. This allows staff to dedicate more attention to customer interactions and other critical responsibilities within the store environment.

The development represents Target's ongoing efforts to leverage technology for optimizing workforce productivity and improving the overall employee experience. By reducing the time spent on manual or less critical tasks, the company aims to foster a more efficient and customer-centric operational model.