Key facts
- T-Rex Leather is a biomaterial created from reconstructed dinosaur collagen.
- AI and biotechnology were used in the development of T-Rex Leather.
- The project aims to establish a new luxury material category.
- T-Rex Leather is intended to move beyond comparisons to traditional leather.
- Dimitri Guerassimov is the Global Chief Creative Officer at VML.
Dimitri Guerassimov, Global Chief Creative Officer at VML, has detailed the creation of T-Rex Leather, a groundbreaking biomaterial derived from reconstructed dinosaur collagen. The development process integrates artificial intelligence and biotechnology to achieve this unique material. Guerassimov's vision is to position T-Rex Leather as a distinct category within the luxury industry, moving away from direct comparisons to traditional animal hides. The project represents an ambitious effort to harness extinct biological resources through cutting-edge technology for contemporary high-end applications. This initiative seeks to redefine luxury materials by exploring novel sources and advanced manufacturing techniques, potentially reshaping consumer perceptions and market offerings in the luxury sector.