Key facts
- Stephen Curry signed a 10-year sneaker deal with Li-Ning.
- Stephen Curry's 13-year partnership with Under Armour has ended.
- Haier's partnership with Roland-Garros is extended through 2026.
- Haier has been an official partner of Roland-Garros for four consecutive years.
- The Los Angeles Lakers named Yao Williams II as VP of global partnerships.
- CeraVe awarded over 100 content creators from 22 countries at its global Cerawards event.
- Purito Seoul announced its global brand vision for 2026.
- LEIFRAS Co. partnered with the anime "BLUELOCK" for a sports tournament.
- PAPmusic launched a new song, "BREAKING PAPnews," on June 5, 2026.
- Beijing Sentu Education Technology formed a partnership with Shenzhen TaiDian Industry.
Stephen Curry has entered into a significant 10-year sneaker endorsement deal with Chinese brand Li-Ning, concluding his 13-year association with Under Armour. This new partnership is structured around brand co-creation and future development initiatives. In sports and entertainment business updates, Haier, recognized as the world's No.1 major home appliance brand for 17 consecutive years, has extended its official partnership with Roland-Garros through the 2026 tournament. This extension signifies Haier's fourth consecutive year as a partner, highlighted by a Haier Fans Club event held in Paris on June 2. The Los Angeles Lakers are also bolstering their business operations, having named Yao Williams II as their new vice president and head of global partnerships. Separately, skincare brand CeraVe hosted its inaugural global Cerawards event in Hollywood, honoring more than 100 content creators hailing from 22 different countries. The event's objective was to educate consumers on maintaining healthy skin through creative content. In other brand developments, Purito Seoul has outlined its 2026 global brand vision, focusing on sustainable growth and international expansion, and has appointed actress Natalia Dyer as its global ambassador. Jianzhi Education Technology's subsidiary, Beijing Sentu Education Technology, has formed a strategic partnership with Shenzhen TaiDian Industry, though details remain undisclosed. LEIFRAS Co., Ltd. is collaborating with the anime "BLUELOCK" for a new sports tournament, "SIX SHOOT PREMIER 0," aimed at increasing youth engagement and brand visibility by linking Leifras' "SIX SHOOT" platform with the soccer intellectual property. Lastly, PAPmusic, founded by artist and director LeiKiè, is launching a surrealist fashion and pop brand, including a new song release, "BREAKING PAPnews," on June 5, 2026, as part of its international development strategy.