Key facts
- Ralph Lauren's latest Milan menswear show highlighted ties.
- Ties were the accessory that launched the Ralph Lauren brand.
- The collection aimed to appeal to both Gen Z and long-time customers.
- The collection blended the Purple Label with the Polo brand.
- The show's backdrop evoked the golden age of Italian sport.
Ralph Lauren's recent Milan menswear show placed a significant emphasis on ties, the very accessory that initiated the brand's journey. The collection's core objective was to cultivate appeal across different generations, specifically targeting both Gen Z consumers and the brand's enduring clientele. This was achieved through a strategic fusion of Ralph Lauren's distinguished Purple Label, known for its refined tailoring, and the more widely accessible Polo brand. The runway presentation was staged against a thematic backdrop designed to evoke the opulent era of Italian sport, further enhancing the collection's narrative. The show aimed to resonate with a broad spectrum of customers by celebrating the brand's heritage while simultaneously looking towards future market segments.