Key facts
- Peacock has increased subscription prices by 18% to 25%.
- This is the fourth price increase by Peacock in four years.
- Peacock achieved its first quarterly profit in Q2 2026.
- Profitability was driven by subscription and advertising revenue growth.
- The price increases aim to capitalize on profitability and expansion.
Peacock has implemented its fourth price increase in four years, raising subscription costs by 18% to 25% across its various plans. This strategic move follows the streaming service's achievement of its first quarterly profit in the second quarter of 2026. The profitability was driven by robust growth in both subscription numbers and advertising revenue. The price hikes are intended to leverage the service's positive financial momentum and support its ongoing growth trajectory. Peacock has consistently increased prices since its launch, with previous adjustments also reflecting a strategy to capitalize on subscriber demand and market position. The company has not detailed specific new pricing tiers but indicated that the increases would vary across its offerings. This latest adjustment signals a continued focus on revenue generation as the streaming landscape remains competitive.