Key facts
- Peacock's Select plan increased from $8 to $9 per month.
- The Premium plan's monthly fee rose from $11 to $13.
- The ad-free Premium Plus plan now costs $20 per month, up from $17.
- Peacock reported its first quarterly profit of $189 million in Q2 2026.
- Subscription revenue grew over 50% and advertising revenue increased nearly 70% in the same quarter.
- The streaming service added 2 million subscribers in Q2, bringing its total to 48 million.
Peacock has implemented its fourth price increase in four years, raising monthly subscription costs across its plans. The Select plan, which includes ads but excludes sports, movies, and originals, now costs $9 per month, up from $8. The Premium plan, also with ads, has seen its price jump from $11 to $13 per month. The ad-free Premium Plus tier is now $20 per month, an increase from $17.
These price hikes follow Peacock's achievement of its first quarterly profit in the second quarter of 2026, with $189 million in adjusted EBITDA. During that period, the service experienced a more than 50% increase in subscription revenue and a nearly 70% rise in advertising revenue. Peacock also added 2 million subscribers in the quarter, bringing its total user base to 48 million.
Despite this profitability, Comcast co-CEO Michael Cavanagh indicated that quarterly profits may fluctuate based on content releases, such as major sporting events. The company continues to invest heavily in live sports, including an 11-year deal worth $2.5 billion annually for exclusive rights to approximately 50 NBA games, alongside other significant investments in events like Sunday Night Football and the Premier League. The increased subscription prices could help fund this programming, though continued annual price hikes may become a norm for the service.