Key facts
- Pavita Cooper is the chair of the 30% Club.
- She is launching a campaign to increase the number of female CEOs in the FTSE 100.
- Cooper discusses challenges women face in reaching top corporate positions.
- She stated she brought a "sanitized version" of herself to work.
Pavita Cooper, the chair of the 30% Club, is initiating a campaign focused on increasing the representation of women in the highest echelons of corporate leadership. Specifically, her efforts are directed towards elevating the number of female Chief Executive Officers within the FTSE 100 index. Cooper has spoken about the significant hurdles that women often face as they strive to attain top positions in the corporate world. She shared a personal reflection, stating that she felt compelled to bring a "sanitized version" of herself to work, implying a need to conform or suppress aspects of her identity to navigate professional environments. This campaign by Cooper and the 30% Club underscores a broader movement advocating for greater gender diversity in boardrooms and executive suites across major publicly traded companies.