All NewsEducationTV
Equities & FundsCrypto & Digital AssetsAI & TechnologyBusiness & CorporateUS Politics & PolicyGeopolitics & Global RiskMacro, Rates & FXCommodities & EnergyEuropean Politics & MarketsAsia-PacificReal Estate & Property
Story archiveAll categories
← All Stories

Pavita Cooper: 'I brought a sanitised version of myself to work'

Created at 3 Aug · 9:00 AM1 source↑ Market-relevant
IN SHORT

Pavita Cooper, chair of the 30% Club, discusses the challenges women face in reaching top corporate positions and the need for greater representation. She is launching a campaign to increase the number of female CEOs in the FTSE 100.

✉Newsletter

PiQ Daily

Pick your topics. Get only what matters, on your cadence.

Key Numbers

30%target female representation in management teams by 2035
30target number of female CEOs in FTSE 100 by 2030
8current number of female CEOs in FTSE 100
2030year for '30 by 30' campaign target
2035year for 50% female representation target
44%women's board representation across top companies
5number of female CEOs in FTSE 100 in 2010
12.5%women's board representation in 2010
43number of female CEOs in 2025
45number of female CEOs in 2024
90%male CEOs replaced by men
50%departing women replaced by women
50%female CEOs replaced by men

Who's Involved

Pavita Cooper
Chair of the 30% Club and driving force behind the '30 by 30' campaign
30% Club
Campaign group advocating for increased female representation in corporate leadership
Dame Emma Walmsley
Former CEO of GlaxoSmithKline, whose departure highlights gender succession issues
Liv Garfield
Former CEO of Severn Trent, whose departure is noted in the context of female leadership succession
Debra Crew
Former CEO of Diageo, whose departure is cited in discussions on female leadership succession
Baroness Helena Morrissey
Founder of the 30% Club
Pavita Cooper: 'I brought a sanitised version of myself to work'

↳ Why This Matters

The initiative addresses a persistent gender gap in corporate leadership, highlighting systemic barriers that prevent women from reaching CEO positions. Increased female representation at the top could lead to more diverse perspectives, improved corporate governance, and potentially better business outcomes.

Key facts

  • Pavita Cooper, chair of the 30% Club, is launching a '30 by 30' campaign to increase female CEOs in the FTSE 100 to 30 by 2030.
  • Currently, only eight women lead FTSE 100 companies, a number that has seen little progress.
  • When male CEOs depart, 90% are replaced by men, while only 50% of departing women are succeeded by female leaders.
  • The campaign aims to address the perceived psychological risk and lack of momentum surrounding women in top corporate roles.
  • The 30% Club also seeks to achieve 50% female representation in management teams by 2035.

Pavita Cooper, the UK Chair of the 30% Club, is spearheading a new initiative called '30 by 30' aimed at significantly increasing the number of female chief executives in the FTSE 100 by 2030. This campaign comes amid growing concern that women are being systematically excluded from top corporate positions, with current data showing only eight women leading FTSE 100 companies, a figure that has seen minimal improvement since 2010 despite a rise in overall female board representation.

Cooper highlighted a stark disparity in succession planning: when male CEOs leave their positions, 90% are replaced by men, whereas only 50% of departing women are succeeded by female leaders. This pattern, coupled with recent high-profile departures of female CEOs being replaced by men, underscores the need for renewed focus on gender diversity at the highest levels of corporate leadership. The campaign, set to launch at the London Stock Exchange, will urge company chairs to actively work towards this goal.

Cooper's personal reflections reveal a career often spent as a minority, frequently being the only woman or person of color in boardrooms. She believes there is a psychological barrier and perceived risk associated with appointing women to top jobs, which she argues is unfounded. The 30% Club's broader mission, established by Baroness Helena Morrissey, is to ensure diverse representation not just on boards but also in executive teams, with a target of 50% female representation by 2035, fostering an environment where all employees have opportunities to thrive.

Frequently asked questions

The '30 by 30' campaign, led by Pavita Cooper of the 30% Club, aims to have 30 female chief executives in Britain's FTSE 100 companies by the year 2030.

Currently, only eight women lead FTSE 100 companies. This number has seen very little progress since 2010, when there were five female CEOs.

When male CEOs depart, 90% are replaced by men. In contrast, only 50% of departing women are succeeded by female leaders, with the other half being replaced by men.

The 30% Club aims for increased female representation at board and C-suite levels, and also targets 50% female representation in management teams under executive committees by 2035.

What Happens Next

01The '30 by 30' campaign will launch at the London Stock Exchange in February.
02Cooper will write to chairs of major companies to encourage their participation in the campaign.
03The 30% Club aims to achieve 50% female representation in management teams by 2035.

Get the newsletter.

Pick the topics you actually care about. We'll email when there's news worth your time, on the cadence you choose. Cancel any time from your account.

Cadence

How It Developed

Pavita Cooper is the UK Chair of the 30% Club, an organization focused on increasing female representation in corporate leadership.
A new campaign, '30 by 30', aims to have 30 female chief executives in Britain's FTSE 100 by 2030.
Currently, only eight women lead FTSE 100 companies, with minimal progress since 2010.
Cooper highlights that when male CEOs leave, 90% are replaced by men, compared to 50% of departing women being replaced by female successors.
The campaign will launch at the London Stock Exchange in February, with Cooper writing to company chairs to encourage collaboration.
Research indicates a slight decrease in female CEOs from 45 in 2024 to 43 in 2025 among 400 companies reviewed.
Cooper believes there is a perceived, but unreal, risk associated with appointing women to top jobs.
The 30% Club also targets 50% female representation in management teams under executive committees by 2035.

Sources

T1
30% Club’s Pavita Cooper: ‘I brought a sanitised version of myself to work’Financial News London
T2
Pavita Cooper - camagazine.icas.comcamagazine.icas.com
T2
Pavita Cooper's '30 by 30' drive targets FTSE 100 CEOs | EasternEyeeasterneye.biz

Related Stories

Brunswick Group explores capital raise to fund growth
3 Aug · 8:41 AM
NatWest, JPM, CME, and more announce executive changes
3 Aug · 3:41 AM
FleetPartners shares surge on $534 million takeover bid from Pacific Equity Partners
3 Aug · 2:54 AM
GLP-1 drugs are creating workplace nightmares
3 Aug · 8:21 AM
UK Hiring Declines Amid Record Demand for AI Skills
2 Aug · 11:06 PM