Key facts
- British American Tobacco is cutting 5,500 jobs globally.
- British American Tobacco is outsourcing 3,500 roles.
- A total of 9,000 employees are impacted by the job cuts and outsourcing.
- The restructuring is driven by the integration of artificial intelligence (AI).
- The company aims to save £600 million annually.
- The savings target is set to be achieved by 2028.
British American Tobacco (BAT) is undertaking a substantial global restructuring that will result in the elimination of 5,500 jobs worldwide. In addition to these cuts, the company plans to outsource 3,500 roles, bringing the total number of affected employees to 9,000. This extensive workforce reduction is a key component of BAT's strategy to integrate artificial intelligence (AI) into its operational framework. The primary objective of this AI-driven restructuring is to generate significant cost savings, with the company targeting an annual reduction of £600 million by the year 2028. This initiative reflects a broader trend in large corporations leveraging technology to streamline operations and improve financial performance.