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Versant's declining cable business still generates cash for new ventures

Created at 6 Aug · 5:36 PM1 source↑ Market-relevant
IN SHORT

Versant is managing its declining cable TV business while using its cash flow to invest in new ventures and return capital to shareholders. The company raised its full-year revenue and profit forecasts, signaling confidence in its strategy despite subscriber losses.

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Key Numbers

6.3%Versant's distribution revenue decline
9.3%Growth in Versant's platforms business
$1.2 billionExpected free cash flow generation this year
$100 millionPrevious share buybacks this spring
$100 millionAdditional share buyback announced

Who's Involved

Versant
Company managing declining cable business and investing in new ventures
Mark Lazarus
CEO of Versant, focused on transforming the business
Comcast
Previous owner of Versant's cable networks
Disney
Sold half-ownership of A&E and other networks for $1.2 billion
Versant's declining cable business still generates cash for new ventures

↳ Why This Matters

Versant's strategy demonstrates how legacy media companies can adapt to the changing media landscape by extracting cash from declining businesses to fund new growth areas and reward investors, even without expecting the old business to grow.

Key facts

  • Versant's distribution revenue decreased by 6.3% due to declining cable subscribers.
  • The company's non-cable 'platforms' business, including Fandango and GolfNow, grew by 9.3%.
  • Versant anticipates generating up to $1.2 billion in free cash flow for the year.
  • The company will continue quarterly dividends and has announced an additional $100 million in share buybacks.
  • Versant raised its full-year revenue and profit forecasts.

Versant is navigating the decline of the traditional cable TV business by simultaneously managing its existing operations, investing in new ventures, and returning capital to shareholders. The company reported a 6.3% decrease in distribution revenue due to fewer cable subscribers, but advertising revenue remained relatively stable, supported by viewership on channels like CNBC and MS NOW.

To offset the decline in its core business, Versant is growing its non-cable platforms, which include Fandango and GolfNow, with a 9.3% increase in revenue (excluding the divested SportsEngine business). The company is also developing digital subscription services, such as an upcoming MS NOW service.

Versant anticipates generating up to $1.2 billion in free cash flow this year, enabling it to continue quarterly dividends and share buybacks. Following a $100 million buyback in the spring, the company announced an additional $100 million repurchase program. These financial maneuvers, coupled with an increase in full-year revenue and profit forecasts, contributed to a nearly 10% rise in Versant's stock price following the announcement.

Frequently asked questions

Versant's core challenge is managing the decline of its cable TV business while simultaneously building new, post-cable era businesses and satisfying shareholders.

Versant is focusing on ensuring the decline is gradual enough to continue extracting cash from the cable business and is investing in growing its non-cable platforms and digital subscription services.

Versant is using its free cash flow to pay quarterly dividends and conduct share buybacks, with an additional $100 million buyback announced.

Versant's stock price rose nearly 10% after the company announced its financial results and plans for share buybacks.

What Happens Next

01Launch of MS NOW digital subscription service this fall.

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Cadence

How It Developed

Versant's distribution revenue fell 6.3% year-over-year due to fewer cable subscribers.
Advertising revenue saw a slight decrease, but individual channels maintained viewership.
The company's non-cable businesses, including Fandango and GolfNow, grew 9.3%.
Versant plans to launch new digital subscription services tied to its TV properties.
The company expects to generate up to $1.2 billion in free cash flow this year.
Versant announced plans for an additional $100 million in stock buybacks.
Versant raised its full-year revenue and profit forecasts.

Sources

T1
Cable TV is dying — and can still be a very good business.Business Insider

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