Key facts
- Japanese consumer goods maker Unicharm is entering the Indian pet supplies market.
- The move targets India's growing middle and upper classes with increased pet ownership.
- Unicharm will offer value-added products, such as deodorizing kitty litter.
Japanese consumer goods manufacturer Unicharm is set to enter India's pet supplies market. The company aims to leverage the increasing ownership of cats and dogs among India's expanding middle and upper classes. Unicharm's product offerings in India will include value-added items such as deodorizing kitty litter, designed to reduce mess.