Key facts
- Daisuke Toyoda, son of Chairman Akio Toyoda, is returning to Toyota's main group.
- The move is effective August 1, following Toyota's loss of its top market valuation spot to SoftBank Group.
- President Kenta Kon is emphasizing on-site learning and stakeholder communication.
- Toyota reported a projected profit decline for FY2026 due to tariffs and Middle East impacts.
Toyota Motor is reportedly accelerating its succession planning, with Daisuke Toyoda, son of Chairman Akio Toyoda, set to rejoin the main group from a technology subsidiary on August 1. This personnel move comes as the automaker faces significant industry challenges and a dynamic competitive environment, having recently lost its standing as Japan's most valuable company to SoftBank Group.