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Ford Lifts Annual Guidance Again on Strong Pricing

Created at 28 Jul · 8:10 PM1 source↑ Market-relevant
IN SHORT

Ford Motor raised its annual earnings forecast for the second time this year, projecting $10 billion to $11 billion in pretax profit. The automaker cited resilient consumer demand and strong pricing for its gasoline-powered vehicles, which helped offset costs and economic uncertainty.

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Key Numbers

$10 billion - $11 billionFord's projected annual earnings before interest and taxes
$8.5 billion - $10.5 billionFord's previous annual guidance
$2.5 billionFord's second-quarter core profit
20%Increase in Ford's second-quarter core profit
$48.3 billionFord's second-quarter revenue
$1.3 billionFord's second-quarter net loss
42 centsFord's adjusted earnings per share
35 centsLSEG analyst forecast for adjusted earnings per share
$919 millionFord's second-quarter losses in EV and software unit
$4 billionProjected annual losses for Ford's EV and software segment
9.6%Ford's U.S. vehicle sales decrease in the first half of the year
57.4%Ford's EV sales decrease in the U.S. in the first half of the year

Who's Involved

Ford Motor
Automaker that lifted annual guidance
Jim Farley
CEO of Ford, focused on cost efficiency
Sherry House
Ford's finance chief, citing resilient customers
Novelis
Major supplier that restarted production at its New York factory
SK On
Partner in a joint venture dissolved by Ford
Renault
Partner for EV production
Geely
Partner in a new joint venture in Spain
General Motors
Competitor that also raised full-year guidance
Tesla
Competitor that missed profit forecasts
Donald Trump
U.S. President whose tariffs impacted Ford
Ford Lifts Annual Guidance Again on Strong Pricing

↳ Why This Matters

Ford's increased financial outlook signals resilience in its core business and effective cost management, despite ongoing challenges in the EV sector. This performance is crucial for investor confidence and the company's long-term strategy amidst a competitive automotive market.

Key facts

  • Ford increased its full-year pretax profit guidance to $10 billion-$11 billion.
  • The automaker's second-quarter core profit reached $2.5 billion.
  • Ford reported $48.3 billion in revenue for the second quarter.
  • A net loss of $1.3 billion was recorded in the second quarter due to joint venture dissolution charges.
  • Ford and Geely are forming a joint venture in Spain for vehicle manufacturing.

Ford Motor on Tuesday raised its annual earnings forecast for the second time this year, projecting $10 billion to $11 billion in earnings before interest and taxes. The automaker cited strong pricing and improvements in its core business, particularly gasoline-powered trucks and SUVs, as key drivers for the upward revision.

Ford's finance chief, Sherry House, stated that the company's industrial system is becoming more efficient, with second-quarter results indicating progress toward that goal. The automaker's core profit in the second quarter rose nearly 20% to $2.5 billion, supported by resilient consumer demand in the U.S. that helped offset tariff costs and broader economic uncertainty. Ford previously estimated a net tariff cost of about $1 billion for the year, a figure House suggested would be slightly improved.

Despite these positive trends, Ford reported a second-quarter net loss of $1.3 billion, primarily due to charges from the dissolution of a joint venture with SK On. The company also continues to face challenges in its electric vehicle (EV) segment, recording $919 million in losses and projecting annual losses of approximately $4 billion for the unit. Ford's EV sales in the U.S. fell 57.4% in the first half of the year, though the company plans to begin production of a $30,000 electric pickup in Kentucky in 2027.

Globally, Ford is collaborating with partners like Renault and China's Geely to boost EV production. A recent joint venture with Geely will see vehicles manufactured at Ford's Valencia, Spain factory, with Geely producing two electric SUVs there starting in 2028. Competitors General Motors also raised its full-year guidance, while Tesla missed profit expectations for the second quarter.

Frequently asked questions

Ford has lifted its annual guidance for earnings before interest and taxes to $10 billion to $11 billion.

The automaker cited strong pricing for its vehicles and resilient consumer demand, alongside improvements in its core business operations.

Ford reported a second-quarter core profit of $2.5 billion, but a net loss of $1.3 billion due to charges from dissolving a joint venture.

Despite current EV sales declines and unit losses, Ford plans to launch a $30,000 electric pickup in 2027 and is partnering with Geely for EV production in Spain.

What Happens Next

01Ford plans to begin production of its $30,000 electric pickup at a plant in Kentucky in 2027.
02Geely plans to make two electric SUVs at Ford's Valencia, Spain factory starting in 2028.

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Cadence

How It Developed

Ford lifted its annual guidance for earnings before interest and taxes to $10 billion-$11 billion.
The automaker previously raised its guidance in April to $8.5 billion-$10.5 billion.
Ford's second-quarter core profit rose nearly 20% to $2.5 billion.
Revenue for the second quarter was $48.3 billion.
Ford reported a second-quarter net loss of $1.3 billion due to charges from dissolving a joint venture with SK On.
Ford recorded losses of $919 million in its EV and software unit in the second quarter.
Ford and Geely announced a joint venture to manufacture vehicles at Ford's Valencia, Spain factory.

Sources

T1
Ford lifts annual guidance, citing strong pricing and 'resilient' consumerReuters

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