Key facts
- One in five Canadians will watch World Cup matches at a local business.
- Rising costs are expected to offset expected gains for business owners.
- Businesses anticipate increased revenue from World Cup viewers.
A significant portion of Canadians, approximately one in five, intend to watch World Cup matches at local businesses. While this is expected to boost revenue for these establishments, rising operational costs may diminish the overall financial benefit for business owners. The event presents a mixed economic outlook for the hospitality sector.