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Slate Truck's Bare-Bones Approach and Optional Add-Ons

Created at 2 Aug · 9:41 AM1 source↑ Market-relevant
IN SHORT

The $25,000 Slate electric truck emphasizes a minimalist design, allowing buyers to add features like extra seats, speakers, and security locks through an accessory marketplace. This approach aims to offer a customizable and affordable vehicle.

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Key Numbers

$25,000base price of Slate truck
$26,000base price with delivery fees
$29,950price with SUV kit
$250integrated speaker system cost
$100locking tailgate cost
$700bike rack and tow hitch cost
$31,000estimated price with essential add-ons
$34,949estimated price for dream build

Who's Involved

Slate
electric truck manufacturer
Ben Shimkus
author and test driver
Slate Truck's Bare-Bones Approach and Optional Add-Ons

↳ Why This Matters

Slate's unique approach to vehicle customization and its focus on affordability and simplicity offer a distinct alternative in the automotive market, appealing to consumers seeking personalization and a departure from feature-laden, expensive vehicles.

Key facts

  • The Slate truck starts at $24,950, with delivery fees bringing the base price to over $26,000.
  • Optional add-ons include a 'squareback SUV kit' for a second-row seat, integrated speaker system, and locking tailgate.
  • The 'squareback SUV kit' increases seating capacity from two to five people and raises the price to $29,950.
  • The integrated speaker system costs $250, and a locking tailgate is $100.
  • Bike rack accessories and a tow hitch add $700.
  • A fully customized 'dream build' with numerous accessories can reach nearly $35,000.

The Slate truck is intentionally designed with a minimalist, 'bare-bones' interior, challenging the trend of increasingly complex and expensive modern vehicles. Its base model starts at $24,950, with delivery fees pushing it slightly higher. The company's business model relies on customers purchasing physical add-ons from its accessory marketplace to customize the vehicle to their needs and preferences, rather than relying on software subscriptions or integrated features.

During a test drive of a prototype, the truck was found to be surprisingly roomy, balanced, and enjoyable to drive. However, the experience also highlighted which modern conveniences would be missed in such a stripped-down vehicle. Essential upgrades identified by the author include the 'squareback SUV kit' to add a second-row bench, increasing seating capacity to five and raising the price to $29,950. Other necessary additions for personal use were an integrated speaker system ($250), a locking tailgate ($100), and accessories for a bike rack ($700), bringing the total to approximately $31,000 before taxes and destination fees.

For those with a larger budget, Slate offers more extravagant customization options. A 'dream build' could include various body wraps, accent colors, a spare tire, upgraded bumpers, fender flares, running boards, and a roof rack, totaling an additional $2,374.94. This approach allows buyers to create a unique vehicle, reminiscent of older 'personality cars' like the Volkswagen Beetle or Chrysler PT Cruiser, in contrast to the often indistinguishable designs of contemporary SUVs.

Frequently asked questions

The base model Slate truck starts at $24,950, with delivery fees bringing the total to just over $26,000.

Essential add-ons include a second-row seat kit, an integrated speaker system, and a locking tailgate.

Slate focuses on selling a basic vehicle and offering physical upgrades through an accessory marketplace, rather than relying on software subscriptions or integrated features.

With essential add-ons like a second-row seat, speakers, and a locking tailgate, the price is estimated to be around $31,000 before taxes and destination fees.

What Happens Next

01Slate's accessory marketplace offers various upgrades for personalization.
02The company's strategy relies on customers purchasing physical add-ons.
03It remains to be seen if Slate's model will achieve mass-market success.

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Cadence

How It Developed

The Slate truck is designed with a bare-bones interior, featuring a manual key slot and hand-crank windows.
Slate's strategy involves selling a basic electric truck and offering optional physical upgrades through an accessory marketplace.
A prototype test drive revealed the truck to be roomy, balanced, and fun to drive despite its simplicity.
Essential add-ons, including a second-row seat kit, speaker system, locking tailgate, and bike rack accessories, would increase the price to around $31,000.
More extravagant customization options, such as body wraps and exterior accessories, could push the 'dream build' price to nearly $35,000.
Slate aims to offer buyers personalization in a market of increasingly similar vehicles.

Sources

T1
The $25,000 Slate truck is proudly bare-bones. I think these add-ons are worth the extra money.Business Insider

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