Key facts
- Canadian shawarma chain Tahini's is launching a new menu item.
- The new item is a fusion of shawarma and ramen.
- The chain has a large YouTube following of 3 million subscribers.
- The company has achieved 2 billion video views on YouTube.
This story highlights a unique product launch by a fast-growing restaurant chain that leverages its significant social media presence. The fusion of shawarma and ramen represents a bold culinary experiment aimed at capturing consumer interest and potentially expanding market reach.