Key facts
- Shangri-La Group Chairman and CEO Kuok Hui Kwong believes Hong Kong should enhance its cultural tourism.
- She suggested leveraging traditional festivals to draw international visitors.
- Kuok sees Hong Kong's unique position as a bridge between mainland China and the world as an opportunity for cultural tourism.
- She made these remarks during the launch of Shangri-La's 'Dragonbeat' festival programme.
Kuok Hui Kwong, Chairman and CEO of Shangri-La Group, has advised Hong Kong's tourism sector to capitalize more on its traditional festivals and cultural heritage to bolster its appeal to international visitors. Speaking to the South China Morning Post, Kuok, daughter of Malaysian tycoon Robert Kuok, acknowledged Hong Kong's success in attracting tourists post-Covid-19 but emphasized the need to further tap into its "cultural foundation" amidst intense global competition.
Kuok highlighted Hong Kong's unique position as a gateway between mainland China and the rest of the world, suggesting this offers significant potential for developing cultural tourism, especially as mainland China gains popularity among international travelers. She believes this strategic positioning provides fresh opportunities for Hong Kong to establish a new competitive advantage in tourism through its rich culture.
Her remarks were made on the sidelines of the launch of Shangri-La's new "Dragonbeat" festival program, introduced as part of a new five-year partnership with the Stanley International Dragon Boat Championships.