Key facts
- Rhode skincare brand acquired by e.l.f. Beauty.
- The acquisition is valued at $1.4 billion.
- Hailey Bieber will continue as chief creative officer and head of innovation.
- The deal aims to expand Rhode's global presence.
- Rhode was founded in June 2022.
Hailey Bieber's skincare and beauty brand, Rhode, has been acquired by e.l.f. Beauty in a deal valued at $1.4 billion. The acquisition, announced in May 2025, aims to leverage e.l.f. Beauty's resources to expand Rhode's global reach and product offerings. Bieber, who founded Rhode in June 2022 with three initial products, will continue her role as chief creative officer and head of innovation within the newly structured company. The partnership is intended to bring Rhode to more consumers worldwide. The article also briefly mentions Bieber's appearance in a bikini for a Rhode campaign and touches upon criticism of Justin Bieber's Coachella performance, which is unrelated to the business transaction.