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Range Rover Unveils GT, Its First Non-SUV Model

Created at 21 Jul · 11:06 PM1 source↑ Market-relevant
IN SHORT

Range Rover is launching the GT, its first vehicle that is not an SUV. The GT will debut as a full battery electric vehicle, with a hybrid EV version planned to follow. The model utilizes the new EMA flexible platform and features an ultraminimalist interior.

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Who's Involved

Range Rover
Luxury vehicle brand launching the new GT model
Martin Limpert
Managing Director of Range Rover
Jonathan M. Gitlin
Automotive Editor at Ars Technica
Range Rover Unveils GT, Its First Non-SUV Model

↳ Why This Matters

The introduction of the Range Rover GT signifies a significant strategic shift for the brand, expanding its product portfolio beyond its traditional SUV dominance into a new segment and challenging established luxury electric sedans.

Key facts

  • Range Rover is introducing the GT, its first vehicle that is not an SUV.
  • The GT will be available initially as a full battery electric vehicle, with a hybrid EV version to follow.
  • The vehicle utilizes the new EMA flexible platform, designed to be powertrain-agnostic.
  • The interior features an ultraminimalist design with OLED instrument and infotainment screens, and a standard head-up display.

Range Rover is set to launch the GT, marking the brand's first foray into a vehicle that is not an SUV. This new model, distinct from a replacement for the Velar, is designed as a four-door grand tourer. Prototypes previously seen were identified as the GT, tested in various climates. The GT will be the first vehicle from Jaguar Land Rover to employ the new EMA flexible platform, engineered for powertrain versatility. Initially, the Range Rover GT will be a full battery electric vehicle, with plans for a hybrid EV variant to be introduced later. Martin Limpert, managing director of Range Rover, stated that the GT formula has been reinterpreted in a sophisticated, uniquely Range Rover manner, resulting in what he described as the 'most car-like, yet unmistakably capable, Range Rover ever created.' The interior of the GT represents a departure from the brand's SUV cabins, adopting an ultraminimalist aesthetic while retaining essential physical controls. It features OLED screens for the main instrument display and infotainment touchscreen, with a standard head-up display. The EMA platform complements the existing MLA and JEA platforms used by Range Rover and Jaguar, respectively.

Frequently asked questions

The Range Rover GT is an upcoming vehicle from Range Rover that will be its first model that is not an SUV. It is designed as a four-door grand tourer.

The Range Rover GT will launch as a full battery electric vehicle, with plans to introduce a hybrid EV version at a later date.

The Range Rover GT will be the first vehicle to use Jaguar Land Rover's new EMA flexible platform, which is designed to support various powertrains.

The interior is described as ultraminimalist, featuring OLED instrument and infotainment screens, a standard head-up display, and a mix of textiles and materials. It also retains physical controls for certain functions.

What Happens Next

01More details about the GT's appearance and specifications are expected later this year.

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Cadence

How It Developed

Range Rover is developing a new vehicle called the GT.
The GT will be Range Rover's first non-SUV model.
Prototypes of the GT were previously mistaken for a replacement for the Velar.
The GT will use the new EMA flexible platform.
The GT will launch as a full battery electric vehicle.
A hybrid EV version of the GT is planned.
The interior design is ultraminimalist with OLED screens and a standard head-up display.

Sources

T1
Here’s Range Rover’s first not-SUV: The Range Rover GTvar abtest_2164176 = new ABTest(2164176, 'impression');Ars Technica

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