Key facts
- Pinterest opened its new UK office on Oxford Street, London.
- The company cited proximity to retail partners like Primark, Samsung, and H&M as a reason for the location.
- Pinterest reported 640 million monthly users globally, an 11% increase year-over-year.
- Revenue surpassed $1.1 billion, an 18% increase year-over-year.
- Mayor of London, Sadiq Khan, attended the office opening, calling it a reflection of optimism in the UK's tech sector.
Pinterest has established its new UK headquarters on London's Oxford Street, a strategic decision driven by the desire to be closer to its retail partners and capitalize on the street's enduring significance in British retail. Greg Owens, vice president of international at Pinterest, explained that the location allows the company to bridge the gap between online discovery and offline retail experiences, mirroring the function of digital shop windows that inspire action.
The company recently reported strong financial results for the second quarter of 2026, with its global user base growing to 640 million monthly users, an 11% increase from the previous year. Revenue also saw substantial growth, surpassing $1.1 billion, an 18% year-over-year increase. Owens highlighted that Pinterest is evolving from a purely inspirational platform into a destination for users to act on their intentions, whether planning, deciding, creating, or shopping.
Mayor of London, Sadiq Khan, attended the opening of the new Oxford Circus office, describing it as a testament to the "extraordinary optimism in [the UK’s] booming tech sector." He committed to sustaining this momentum. Pinterest's recent "Less URL, More IRL" campaign, which promotes using technology purposefully to enhance offline life, garnered over 75 million organic views, indicating a resonance with consumers seeking balance.