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Oasis reunion tour helps draw record 25m music tourists to UK

Created at 10 Jul · 5:05 AM1 source↑ Market-relevant
IN SHORT

A record 24.7 million music tourists attended concerts and festivals in the UK last year, contributing £11.2 billion to the economy. The Oasis reunion tour was highlighted as a significant driver of this growth, with overseas visitors increasing by 27%.

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Key Numbers

24.7 millionmusic tourists attended UK concerts and festivals
4.8%increase in music tourists year-on-year
£11.2bntotal spending by music tourists
27%increase in overseas music tourists
2.1 millionoverseas music tourists
85%domestic music tourists
16%year-on-year rise in music tourist spending in the North-West
£1.4bnmusic tourist spending in the North-West
£1bnOasis reunion tour fan spending
£766average spending per person on Oasis tour
27.4%increase in London music tourism spending
£3.4bnLondon music tourism spending
30%London's share of total UK music tourism spend
11%increase in total spend year-on-year
£5.7bndirect spending by music tourists
£5.5bnindirect spending related to music tourism
3%rise in full-time equivalent jobs in live music
74,000full-time equivalent jobs in live music

Who's Involved

Oasis
Band whose reunion tour drove significant music tourism
Coldplay
Artist who played UK-only shows, boosting tourism
Beyoncé
Artist who helped attract fans to UK concerts
Lana Del Rey
Artist who performed only in the UK, driving overseas visitors
UK Music
Industry body that published the report on music tourism
Ian Murray
Creative industries minister
Tom Kiehl
Chief executive of UK Music

↳ Why This Matters

The record-breaking music tourism figures highlight the significant economic contribution of the live music industry to the UK, demonstrating its power to attract both domestic and international visitors and create jobs. The success underscores the cultural and economic importance of live events.

Key facts

  • A record 24.7 million music tourists attended UK concerts and festivals in the past year.
  • This influx of music tourists generated £11.2 billion in spending across the UK economy.
  • The number of overseas music tourists saw a significant surge of 27%, reaching 2.1 million.
  • The Oasis reunion tour was a major contributor, with fans spending over £1 billion on the shows.
  • London saw a 27.4% increase in music tourism spending, accounting for over 30% of the total.

A record 24.7 million music tourists attended concerts and festivals in the UK last year, contributing an unprecedented £11.2 billion to the economy. The surge in attendees, a 4.8% increase from the previous year, was significantly boosted by a 27% rise in overseas visitors to 2.1 million.

Several major artists, including Oasis, Coldplay, and Lana Del Rey, played exclusive UK dates, drawing international fans. The Oasis reunion tour, in particular, was highlighted for its profitability and impact, with fans spending over £1 billion. This contributed to a 16% year-on-year rise in music tourist spending in the North-West to £1.4 billion.

London saw a substantial increase in music tourism spending, up 27.4% to £3.4 billion, accounting for over 30% of the national total. The report also noted that the number of full-time equivalent jobs in live music increased by 3% to 74,000.

Creative industries minister Ian Murray stated that the figures demonstrate the UK's strength in the music industry and affirmed the government's commitment to supporting the sector, including tackling ticket touts and improving touring opportunities for UK artists in Europe. UK Music's chief executive, Tom Kiehl, emphasized the economic boost for towns and cities across the UK but urged government action against ticket touts.

Frequently asked questions

A music tourist is defined as someone who travels more than three times the average commute to attend a concert or festival.

Overseas music tourists increased by 27% to 2.1 million, contributing significantly to the overall record spending.

Oasis fans spent over £1 billion on the reunion tour, with average spending per person exceeding £766.

What Happens Next

01The government is expected to deliver on its plan for music, including measures against ticket touts.
02Further initiatives to support grassroots venues and improve touring opportunities for UK artists in Europe are anticipated.

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Cadence

How It Developed

A record 24.7 million music tourists attended concerts and festivals in the UK last year.
This figure represents a 4.8% increase from the previous year.
Music tourism generated an unprecedented £11.2 billion in spending across the UK economy.
Overseas music tourists increased by 27% to 2.1 million.
Major artists like Oasis, Coldplay, and Lana Del Rey, who played exclusively in the UK, contributed to the surge in overseas visitors.
The Oasis reunion tour alone saw fans spend over £1 billion.
Music tourism spending in London increased by 27.4% to £3.4 billion.
Full-time equivalent jobs in live music rose by 3% to 74,000.

Sources

T1
Oasis reunion helps draw record 25m ‘music tourists’ to UK concertsThe Guardian

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