Key facts
- MrBeast's company pitches brands by highlighting audience size and stunt video concepts.
- A sponsored segment on MrBeast's main channel cost approximately $2.5 million in early 2024.
- The company projected $91 million in brand deals for 2025, including significant contracts with T-Mobile and Amazon.
- Pitches to brands like Walmart and Slack were ambitious, positioning MrBeast's company as a major media entity.
- The company's strategy involved leveraging MrBeast's personal brand and audience trust.
Newly filed court documents reveal the marketing strategies and pricing employed by YouTuber MrBeast's company when pitching to major brands. In early 2024, a 30- to 45-second sponsored segment on his primary YouTube channel cost approximately $2.5 million, with additional fees for accompanying content on platforms like TikTok or YouTube Shorts, and for using the MrBeast branding on a company's website.
MrBeast's company, which has hundreds of millions of subscribers, has built a significant marketing operation. Board meeting documents from mid-2024 indicated that the company had secured $91 million in brand deals heading into 2025. Notable contracts include $15 million from T-Mobile for four video promotions and $12.5 million from Amazon for five main-channel advertisements, though specific timeframes were not detailed.
Business Insider's review of hundreds of court documents related to MrBeast's legal disputes uncovered pitches made to companies such as Walmart, Slack, and Sony. These proposals emphasized the global reach of MrBeast's audience and the distinctive nature of his stunt-style videos. The company is reportedly working to diversify its brand away from MrBeast's personal image as it scales.
The pitches were ambitious, with one proposal to Slack outlining a $15 million, 12-month program. This strategy aimed to position MrBeast's company as a competitor to established media entities like Disney and Warner Bros. Discovery for advertising budgets. Experts noted that these pitches demonstrate the company's positioning as a large-scale media entity, comparable to a network like NBC.
MrBeast's team also matched content to their spectacle-style approach. A late 2022 sponsorship proposal to Walmart requested $8 million to $10 million for a video where contestants would attempt to purchase everything in a Supercenter, with MrBeast covering the costs. Although the video was not produced, MrBeast's company expected to earn $8 million in revenue from Walmart in 2023.
Furthermore, a marketing partnership pitch to Slack in 2023 may have influenced a Super Bowl advertisement three years later, which featured contestants using Slackbot to solve clues in a digital treasure hunt. The clarity of costs and deliverables in MrBeast's proposals was highlighted as a distinguishing factor compared to other creators.
The pitches consistently underscored MrBeast's massive audience, touting him as the most-followed creator globally. However, the presentations were noted to be light on detailed audience segmentation data, which is typically important for marketers. The pitches also emphasized MrBeast's personal involvement and the trust he has built with his audience, positioning him as a valuable partner for brands seeking to translate their messaging into easily digestible concepts for consumers.