Key facts
- A lawsuit alleges a Comcast store manager used pie assaults on low-performing employees to meet sales goals.
- The manager allegedly filmed the assaults and ordered employees to participate.
- Plaintiff David Figueroa claims he resigned due to constructive discharge from the alleged hostile work environment.
- Comcast denies the allegations, stating it disagrees with the complaint's characterization of events.
- Figueroa is seeking damages for economic losses and emotional distress.
A lawsuit filed against Comcast's cable division alleges that a store manager implemented a policy of smashing cream pies into the faces of the lowest-performing sales consultants as a motivational tactic. The plaintiff, David Figueroa, claims he was subjected to this humiliation and resigned on February 27, 2026, alleging constructive discharge due to the hostile work environment created by store manager Sully Fuentes Peterson.
Figueroa, hired on February 2, 2026, alleges that Peterson designed and implemented the pie-in-the-face ritual to meet sales goals and improve customer survey responses. The lawsuit states that employees were allegedly tied to a chair in a back office and assaulted with pies, with videos taken by the manager and other employees. Figueroa claims he witnessed and videotaped a co-worker named Ty being assaulted, and that another employee, Jania, was also assaulted after receiving a poor customer survey score.
Comcast has stated that it disagrees with the complaint's characterization of the alleged events and intends to respond through the legal process. The company emphasized its zero-tolerance policy for harassment and humiliation. Figueroa is seeking compensatory damages for past and future economic losses, as well as emotional distress. The complaint was filed on July 9 in a Connecticut superior court.
In an effort to reverse customer losses, Comcast's cable division has introduced a five-year price guarantee and plans without data caps, following comments by President Mike Cavanagh in April 2025 that the company was not winning in the marketplace.