Key facts
- Miki House opened its first directly managed store in southern China on August 8, 2026, in Shenzhen.
- The store is located in the MixC Shenzhen Bay mall, a high-end shopping complex.
- This is Miki House's second directly managed store in mainland China, following its Shanghai IFC Mall location.
- The brand aims to use the Shenzhen store as a base to spread its brand value in China and globally.
- The store offers a wide selection of children's apparel, shoes, and accessories, including premium lines.
- Miki House is actively pursuing overseas expansion due to declining birth rates in Japan.
Japanese children's apparel retailer Miki House has opened its first directly managed store in southern China, located in Shenzhen's MixC Shenzhen Bay mall. The store, which opened on August 8, 2026, is the brand's second directly managed location in mainland China, following its Shanghai IFC Mall store.
Miki House President Yoshikatsu Takeda stated that the Shenzhen store is intended to be a base for spreading the brand not only within China but also globally. The company is actively expanding its international presence due to declining birth rates in Japan, which have led to a shrinking domestic market. China, with its significantly higher birth rate, represents a key growth market.
The Shenzhen store, spanning approximately 77 square meters, is situated in a high-end shopping complex alongside other international luxury brands. It offers a wide range of products, including apparel, shoes, and accessories for babies and children, featuring both standard and premium lines like the "Miki House Gold Label." The store also introduces a rocket-shaped foot measurement device, a first for mainland China, to assist customers in selecting the right footwear.
To ensure high-quality service, Miki House has implemented a training program for local staff, developed in conjunction with its Japanese headquarters. This initiative aims to convey the brand's commitment to craftsmanship and customer care. The company is also exploring partnerships with high-end hospitals and 'moon center' facilities in China to provide its products to newborns and their families, further enhancing brand visibility and engagement.