Maxwell and Ardley Partner on Mortgage Lead Recapture Technology

Mortgage technology provider Maxwell has partnered with Ardley, a specialist in lead generation and portfolio recapture, to enhance Maxwell's mortgage point-of-sale platform. The collaboration integrates Ardley's data analytics and targeting capabilities, enabling lenders and servicers to identify existing customers who may qualify for new loan products such as refinances, home equity lines of credit (HELOCs), or purchase loans.

The goal of the integration is to help lenders proactively engage these eligible borrowers and guide them through the application and closing process, thereby generating new loan opportunities from their current customer base. Ardley's technology analyzes borrower files against public and private property data to match them with suitable loan programs based on pricing and qualification criteria.

Maxwell highlighted its platform's high application submission rate of over 88% and an average clear-to-close time of under 18 days, suggesting potential productivity gains for loan officers. Both companies emphasized their shared commitment to leveraging technology for lender growth. The integrated solution is currently being rolled out through an initial pilot program with select lenders.