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Ardent Mills Highlights Nutrient-Dense Ingredients Amid Consumer Demand

Created at 17 Aug · 1:36 PM1 source
IN SHORT

Ardent Mills is focusing on nutrient-dense ingredients like whole grains, pulses, and seeds to meet growing consumer demand for foods with multiple health benefits. The company is helping clients integrate these ingredients to enhance products without compromising taste or texture.

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Key Numbers

388 percentincrease in products with whole grains, pulses, or seeds
91 percentconsumer awareness of flax

Who's Involved

Ardent Mills
Ingredient company focusing on nutrient-dense food components
Anke Golde
Senior Director, Ardent Mills Research and Development
Ardent Mills Highlights Nutrient-Dense Ingredients Amid Consumer Demand

↳ Why This Matters

The company's focus on nutrient-dense ingredients addresses a significant shift in consumer demand towards healthier food options, influencing product development and market competitiveness in the food and beverage industry.

Key facts

  • Consumers are increasingly seeking multiple nutritional benefits from their food, a trend called 'benefit stacking'.
  • Products featuring whole grains, pulses, or seeds have seen a significant increase in market share.
  • Ardent Mills is guiding clients on integrating nutrient-dense ingredients into their formulations.
  • These ingredients can offer benefits such as high protein, fiber, and being GLP-1 friendly, organic, or gluten-free.
  • The company aims to ensure ingredient upgrades do not compromise the taste and texture consumers expect.

Ardent Mills is emphasizing the integration of nutrient-dense ingredients, such as whole grains, pulses, and seeds, to align with evolving consumer preferences for foods offering multiple health benefits. This trend, often referred to as 'benefit stacking,' is driving demand for products that deliver more than a single wellness claim.

According to Ardent Mills, products containing ingredients like chickpeas, lentils, sorghum, and flax have seen a substantial market increase. Consumer awareness of these ingredients, such as flax, has also grown significantly. The company defines nutrient-dense ingredients as those providing essential vitamins, minerals, and beneficial substances with minimal calories.

Anke Golde, Senior Director of Ardent Mills Research and Development, stated that the company collaborates with customers to incorporate emerging, nutrient-dense ingredients. These strategic additions can enhance product benefits, addressing consumer needs for digestive health, increased protein and fiber, or organic and gluten-free options, without altering the product's sensory qualities. Ardent Mills also provides insights into emerging opportunities at the intersection of ingredients, consumers, and food products.

Frequently asked questions

'Benefit stacking' refers to the consumer trend of seeking out food products that offer multiple nutritional and health benefits simultaneously.

Ardent Mills is spotlighting nutrient-dense ingredients such as whole grains, pulses (like chickpeas and lentils), and seeds (like flax and sorghum).

Ardent Mills works with customers to integrate these ingredients into their product formulations, aiming to meet consumer demand for health benefits without compromising taste or texture.

What Happens Next

01Ardent Mills will continue to provide insights on emerging ingredient trends.
02The company will assist clients in integrating new ingredients into their product formulations.

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Cadence

How It Developed

Consumers are increasingly seeking multiple nutritional benefits from food products, a trend known as 'benefit stacking'.
Products offering whole grains, pulses, or seeds have seen significant growth in the food and beverage category.
Awareness of ingredients like flax has risen substantially among consumers.
Nutrient-dense ingredients are defined as those providing vitamins, minerals, and other beneficial substances with relatively few calories.
Ardent Mills is assisting customers in incorporating these ingredients to align with consumer preferences for digestive health, protein, fiber, and organic or gluten-free options.
The company emphasizes that these ingredient integrations can be achieved without negatively impacting the sensory performance of products.

Sources

T1
Ardent Mills spotlights healthier ingredientsWorld Grain
T2
Ingredient Powerhouse - ardentmills.comardentmills.com
T2
Insights - Ardent Millsardentmills.com

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