Key facts
- Mastercard is targeting India's credit-on-UPI market for growth.
- The company is looking beyond traditional card payments.
- Mastercard aims to focus on new customer segments and underserved markets.
- Solutions for commercial payments are being developed.
- Mastercard seeks to be involved in all emerging payment technologies.
Mastercard is strategically shifting its growth focus beyond its core card business, with a particular emphasis on India's burgeoning credit-on-UPI market. The company intends to explore new avenues for expansion by targeting previously underserved customer segments and markets, including tier 3 and tier 4 cities. In parallel, Mastercard is actively developing solutions tailored for commercial payments. This strategic pivot signifies a broader ambition to integrate and participate in the evolving landscape of emerging payment technologies, aiming to capture growth opportunities beyond conventional payment methods.