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L'Oreal Sales Rise 6.3% on Strong Haircare Demand

Created at 29 Jul · 4:10 PM1 source↑ Market-relevant
IN SHORT

L'Oreal reported quarterly sales up 6.3% to €11.6 billion, exceeding analyst expectations. Growth was driven by strong demand for new hair products and mascaras, particularly in Europe, and a notable online outperformance.

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Key Numbers

€11.6 billionL'Oreal quarterly sales
$13.21 billionL'Oreal quarterly sales in USD
6.3%Like-for-like sales growth
5.7%Analyst expectations for sales growth
6.7%Sales growth in Europe
5.9%Sales growth in North America
4.7%Luxe division sales growth
4%L'Oreal shares year-to-date performance

Who's Involved

L'Oreal
World's largest cosmetics company reporting quarterly sales
Nicolas Hieronimus
CEO of L'Oreal who referred to the 'lipstick effect'
Visible Alpha
Provided consensus analyst expectations for L'Oreal's sales growth
Unilever
Beauty peer that reported sales growth in its beauty and wellbeing unit
L'Oreal Sales Rise 6.3% on Strong Haircare Demand

↳ Why This Matters

L'Oreal's stronger-than-expected sales performance indicates resilience in the beauty sector, even amidst economic pressures, highlighting consumer demand for personal care and cosmetic products as a source of comfort and self-expression.

Key facts

  • L'Oreal's quarterly sales reached €11.6 billion ($13.21 billion).
  • Like-for-like sales grew 6.3%, surpassing analyst expectations of 5.7%.
  • The mass-market products division saw stronger-than-expected growth.
  • Europe, L'Oreal's largest region, experienced a 6.7% sales increase.
  • The Luxe division, a third of sales, grew 4.7%, with China showing double-digit growth but hampered by travel retail issues.

L'Oreal, the world's largest cosmetics company, reported better-than-expected quarterly sales of €11.6 billion ($13.21 billion) for the three months ending June. This represents a 6.3% increase on a like-for-like basis, surpassing the 5.7% growth anticipated by analysts. The company's performance was bolstered by robust demand for new hair products and mascaras, alongside a significant outperformance in online sales, particularly within its mass-market division.

Europe, L'Oreal's largest market, saw sales rise by 6.7%, with the company attributing some of this growth to the 'lipstick effect'—consumers purchasing beauty products to enhance their mood during stressful economic times. North America, the second-largest region, experienced a 5.9% sales increase.

However, L'Oreal's Luxe division, which accounts for one-third of its sales, lagged forecasts with 4.7% growth. This was partly due to ongoing challenges in China's travel retail sector, despite double-digit growth in the Chinese market itself. In comparison, beauty peer Unilever reported an 8% underlying sales growth in its beauty and wellbeing unit for the same quarter.

L'Oreal shares have risen 4% year to date.

Frequently asked questions

L'Oreal reported total sales of €11.6 billion ($13.21 billion) for the three months ending June.

Sales were driven by strong demand for new hair products and mascaras, a notable outperformance online, and the 'lipstick effect' in Europe.

The Luxe division grew 4.7%, falling short of expectations, partly due to issues in China's travel retail sector.

L'Oreal shares are up 4% year to date.

What Happens Next

01L'Oreal will continue to monitor consumer spending trends in key markets.

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Cadence

How It Developed

L'Oreal reported quarterly sales of €11.6 billion.
Sales increased 6.3% on a like-for-like basis.
Growth exceeded analyst expectations of 5.7%.
Strong demand for hair products and online sales boosted performance.
The Luxe division saw growth of 4.7%, impacted by China's travel retail sector.

Sources

T1
L'Oreal sales rise on haircare boom and 'lipstick effect'Reuters

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