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Klarna cuts revenue target amid forecast for softer European volumes

Created at 18 Aug · 1:06 PM1 source↑ Market-relevant
IN SHORT

Klarna has lowered its annual revenue forecast due to unfavorable currency shifts and reduced activity in European markets. The Swedish fintech now expects revenue between $4.08bn and $4.16bn, down from over $4.34bn. Gross merchandise volume is also projected to be lower.

Key Numbers

$4.08bn-$4.16bnKlarna's revised annual revenue forecast
$4.34bnKlarna's previous annual revenue forecast
$149bnKlarna's revised GMV forecast
$151bnKlarna's previous GMV forecast
$600mGMV impact from currency movement
$27mKlarna's second-quarter profit
$46mKlarna's second-quarter 2025 loss
$1bnQuarterly revenue milestone
18%Year-on-year GMV jump
120mActive consumers
8%Annual growth in active consumers
2mPaying subscribers
600%Subscription revenue increase
30m
US consumers in Klarna's network

Who's Involved

Klarna
Swedish fintech company that has cut its revenue target
Samuel Norman
Senior City Reporter
Klarna cuts revenue target amid forecast for softer European volumes

↳ Why This Matters

Klarna's revenue downgrade signals broader economic headwinds affecting consumer spending in Europe, particularly in discretionary retail. The company's performance is a key indicator for the buy-now-pay-later sector and the broader fintech landscape.

Key facts

  • Klarna has lowered its annual revenue target to $4.08bn-$4.16bn, down from over $4.34bn.
  • Gross merchandise volume (GMV) forecast reduced to $149bn from $151bn.
  • The company cited softer European volumes and currency shifts for the downgrade.
  • Klarna reported a $27m profit in the second quarter, compared to a $46m loss last year.
  • Revenue exceeded $1bn for the third consecutive quarter.
  • Klarna has applied for a US banking license.

Klarna has revised its annual revenue target downwards, citing unfavorable currency shifts and a slowdown in European transaction volumes. The Swedish fintech unicorn now anticipates revenue between $4.08 billion and $4.16 billion for the current financial year, a decrease from its prior projection of over $4.34 billion.

Alongside the revenue adjustment, Klarna also reduced its gross merchandise volume (GMV) forecast to $149 billion from $151 billion, having previously expected GMV to exceed $155 billion. The company indicated a more cautious outlook for European volumes in the latter half of the year, particularly in discretionary retail sectors. It pointed to sluggish German retail sales, its largest market, as an example, expecting conditions to remain soft.

Approximately $600 million of the GMV reduction is attributed to currency fluctuations impacting European and other markets, including the UK. Despite these headwinds, Klarna achieved its second consecutive quarterly profit, reporting $27 million in the second quarter. This marks a significant improvement from a $46 million loss in the same period of 2025.

Revenue surpassed $1 billion for the third quarter in a row, driven by an 18 percent year-on-year increase in GMV to $36.6 billion. The number of active consumers grew to 120 million, an eight percent annual increase, while paying subscribers expanded eight-fold to 2 million. Subscription revenue saw a substantial 600 percent surge, positively impacting transaction margins.

In a strategic move, Klarna applied for a US banking license in July, aiming to better serve its 30 million US consumers by offering integrated spending, saving, and payment services at a lower cost.

Frequently asked questions

Klarna now forecasts its revenue to be between $4.08 billion and $4.16 billion for the current financial year.

The company cited unfavorable currency shifts and reduced activity from softer European volumes, particularly in discretionary retail categories.

Klarna reported a $27 million profit in the second quarter, a turnaround from a $46 million loss in the same period last year. Revenue surpassed $1 billion for the third consecutive quarter.

Klarna has reduced its predicted gross merchandise volume (GMV) to $149 billion from $151 billion.

What Happens Next

01Klarna will continue to monitor European volume trends.
02The company awaits a decision on its US banking license application.

How It Developed

Klarna has downgraded its annual revenue target.
The company forecasts between $4.08bn and $4.16bn in revenue for the current financial year.
This is a reduction from its previous forecast of over $4.34bn.
Predicted gross merchandise volume (GMV) has been lowered to $149bn from $151bn.
Klarna cited a more measured view of European volumes and specific discretionary retail categories.
The company noted less than one percent growth in German retail sales, its largest market.
Currency movements are expected to account for approximately $600m of the GMV reduction.
Klarna reported a $27m profit in the second quarter, a swing from a $46m loss in the same period last year.

Sources

T1
Klarna cuts revenue target as it forecasts softer European volumesCity AM

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