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Subaru reports May 2026 sales up 10.4 percent

Created at 2 Jun · 7:29 AM5 sources↑ Market-relevant5 events
IN SHORT

Subaru of America reported 57,748 vehicle sales for May 2026, a 10.4 percent increase compared to the same period last year. The Forester was the top seller for the fifth consecutive month, while the Crosstrek achieved its best May ever. Hybrid and electric vehicle sales also reached an all-time monthly high.

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Key Numbers

57,748vehicle sales in May 2026
10.4 percentyear-over-year sales increase

Who's Involved

Subaru of America, Inc. (SOA)
Automaker reporting May 2026 sales figures

↳ Why This Matters

The sales increase indicates positive momentum for Subaru in the US market, driven by popular models and growing demand for its electrified offerings, potentially impacting market share and competitor performance.

Key facts

  • Subaru of America reported 57,748 vehicle sales for May 2026.
  • Sales increased by 10.4 percent compared to May 2025.
  • The Forester was the top-selling model for the fifth consecutive month.
  • The Crosstrek achieved its best May sales performance.
  • Hybrid and electric vehicle sales reached a record high for the month.

Subaru of America, Inc. (SOA) announced its sales figures for May 2026, reporting a total of 57,748 vehicles sold. This represents a 10.4 percent increase compared to sales in May 2025. The Forester model continued its strong performance, holding the position as the top seller for the fifth month in a row. Additionally, the Crosstrek model recorded its best-ever sales performance for the month of May. SOA also highlighted that sales of its hybrid and electric vehicles reached an all-time monthly record.

Frequently asked questions

Subaru of America reported 57,748 vehicle sales for May 2026.

Sales in May 2026 were up 10.4 percent compared to May 2025.

The Forester was the top-selling model for the fifth consecutive month.

Sales of Subaru's hybrid and electric vehicles reached an all-time monthly high in May 2026.

What Happens Next

01Subaru vehicles will continue to be available to consumers.

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Cadence

How It Developed

2 Jun · 11:06 PM
Kia America's Sportage Hybrid begins production at Hyundai Motor Group Metaplant America, marking a first for both.
PRN | All News Releases via PiQSuite
2 Jun · 5:28 PM
Restates earlier reporting on Kia America's record May sales, with no new details.
PRN | All News Releases via PiQSuite
2 Jun · 4:00 PM
This article is about Subaru sales and does not contain information relevant to the Kia Sportage Hybrid production at HMGMA.
PRN | All News Releases via PiQSuite
2 Jun · 2:45 PM
Mazda reported a 35% increase in May sales, totaling 39,066 vehicles, but a 6.9% year-to-date decrease.
PRN | All News Releases via PiQSuite
2 Jun · 7:23 AM
Kia America achieved record-breaking May sales, surpassing previous monthly retail records and marking the highest year-to-date overall sales in company history.
PRN | All News Releases via PiQSuite

Sources

T1
KIA AMERICA ANNOUNCES RECORD MAY SALESm.piqsuite.com
T1
Mazda Reports May Sales Resultsm.piqsuite.com
T1
KIA AMERICA ANUNCIA VENTAS RÉCORD EN MAYOm.piqsuite.com
T1
KIA AMERICA AND HYUNDAI MOTOR GROUP METAPLANT AMERICA CELEBRATE PRODUCTION OF THE 2027 KIA SPORTAGE HYBRIDm.piqsuite.com
T1
SUBARU OF AMERICA REPORTS MAY 2026 SALES UP 10.4 PERCENTm.piqsuite.com

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