Key facts
- Middleton Enterprises has invested upwards of £1 million into TeeGo.
- TeeGo plans to expand its network from six to 20 sites by the end of 2028.
- The company aims to establish itself as the largest dedicated indoor golf clubhouse network in the UK.
- TeeGo logged 6,000 rounds of golf in the past year, a 155% increase from the prior 12 months.
Middleton Enterprises, the family office of HomeServe co-founder Jeremy Middleton, has invested upwards of £1 million into TeeGo, a UK-based golf simulator company. The investment is intended to fuel TeeGo's expansion plans, aiming to grow its network from six to 20 sites by the end of 2028 and establish it as the largest dedicated indoor golf clubhouse network in the UK.
Jay Patel, TeeGo's chief, anticipates that indoor golf will soon surpass outdoor play in London due to cost and time efficiencies, as well as a decline in available golf courses. The company is leveraging favorable high street locations for its expansion.
Research from The R&A indicates a rise in indoor golf simulator usage, with the TGL Golf League also highlighting hybrid technology in the sport. TeeGo reported a 155% increase in rounds played over the past year, logging 6,000 rounds.
In parallel, London has seen a surge in indoor sports venues, including other golf facilities like Pitch, and venues for pool, darts, and curling. Five Iron Golf recently launched in London as part of a £20 million UK expansion.
Julian Liban of Middleton Enterprises commented that TeeGo's model attracts new players to the game, providing a competitive advantage as the market grows. TeeGo's simulators offer access to over 400 courses worldwide, with 18 holes playable in approximately 25 minutes.