Key facts
- Hershey's launched a campaign with Patrick Renna.
- The campaign asks consumers to choose between 'Camp Gooey' and 'Camp Toasty' marshmallow preferences.
- The debate centers on how to make the perfect s'more.
This campaign by Hershey's taps into a common, lighthearted debate among consumers about personal preferences for making s'mores. By involving a public figure and framing the choice as 'Camp Gooey' versus 'Camp Toasty,' the company aims to generate widespread engagement and social media buzz around its iconic chocolate.