Key facts
- Haus of K, powered by Nurilounge, is launching a pop-up in Brooklyn.
- The pop-up will feature over 100 TikTok-viral brands.
- Brands will span K-beauty, K-music, and K-food categories.
- The event will be open for three months, starting June 13th.
- It will be located at Hana House in Brooklyn.
Haus of K, a new three-month pop-up event powered by Nurilounge, is set to launch in Brooklyn, New York. The pop-up aims to bring together over 100 brands that have gained popularity on TikTok, covering categories such as K-beauty, K-music, and K-food. The event is scheduled to open its doors on June 13th and will run for three months at Hana House in Brooklyn. This initiative represents a significant effort to consolidate various aspects of Korean culture and commerce into a single, accessible retail experience.