Key facts
- Seat Unique, a premium ticketing platform, has secured £20 million in funding.
- England captain Harry Kane is a shareholder and supporter of the company's expansion.
- The investment will be used to accelerate growth in the premium live events and hospitality sector.
- Founded in 2019, Seat Unique provides fans with access to official premium tickets and hospitality packages.
- The company has recently partnered with venues like Co-op Live and London Stadium.
Seat Unique, a premium ticketing platform that provides fans with official access to live events and hospitality, has secured £20 million in new funding. The investment round saw participation from England men's football captain Harry Kane, who has become a shareholder.
Kane's involvement is expected to support Seat Unique's expansion into the premium live events and hospitality market, leveraging his global audience and influence, particularly in top-flight football. He expressed his excitement about joining the company, noting the power of live events to create lasting memories and his desire to help fans access these special experiences.
The company, founded in 2019 by Robin Sherry and Phillipa Hicks, aims to offer modern, digital-first fans better access to premium seats and experiences that were previously more accessible to corporate clients. Seat Unique has recently secured deals with notable partners including Co-op Live, London Stadium, and Formula E, gaining rights to sell their premium tickets and hospitality packages.
This growth occurs amidst a booming experience economy, with consumers increasingly prioritizing spending on live events over material possessions. Seat Unique reports its sales have grown by over 100% year-on-year, outpacing supply in a market projected for significant expansion. The global sports hospitality market is expected to surpass £61 billion by 2031, and the global music market is forecast to reach £126 billion by 2030.