Key facts
- Haier is the Official Partner of Roland-Garros 2026.
- This partnership reinforces Haier's global sports strategy.
- The partnership aims to connect premium technology with consumers.
Haier, recognized as the world's number one brand in major home appliances for 17 consecutive years, has officially announced its partnership with Roland-Garros for the 2026 event. This collaboration is a key component of Haier's ongoing global sports marketing strategy. The company aims to leverage this partnership to connect its advanced technology and innovative products with a worldwide audience, underscoring its commitment to delivering premium experiences.