Key facts
- Ford is reportedly developing a new entry-level crossover.
- The vehicle is expected to have a starting price of approximately $25,000.
Ford reportedly planning $25,000 crossover for 2029 launch
IN SHORT
Ford is allegedly developing a new entry-level crossover, expected to start around $25,000, with a potential launch in 2029. The vehicle, described as Escape-sized, would offer hybrid and non-electrified powertrain options.
Key Numbers
$25,000starting price for new crossover
2029expected launch year for crossover
$40,000price for four-door Mustang
fouradditional electric models from Fathom platform
Who's Involved
Ford
automaker reportedly planning new affordable models
Ford dealers
informed of new crossover prototype
Automotive News
reported on leaked product plans
↳ Why This Matters
The automotive industry has seen average transaction prices climb significantly, with fewer new vehicles available under $30,000 and even fewer near the $25,000 mark. The introduction of a new, affordable crossover could address this gap, potentially making new vehicles more accessible to a wider range of consumers.