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Imperial Brands to cut thousands of jobs in U.S. and Europe

Created at 10 Aug · 2:59 PM1 source↑ Market-relevant
IN SHORT

Imperial Brands is preparing to cut thousands of jobs in key markets, including the United States and Europe, to reduce costs. The layoffs will affect various departments, with some roles being outsourced.

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Key Numbers

5.3%Imperial Brands share price fall
2,643 penceImperial Brands share price
25,800Global employees at end of 2025

Who's Involved

Imperial Brands
British tobacco firm planning job cuts
ITG Brands
U.S. unit of Imperial Brands affected by layoffs
Capgemini SE
Strategic partner to ITG Brands for outsourcing
Bloomberg News
Reported on the planned job cuts
Imperial Brands to cut thousands of jobs in U.S. and Europe

↳ Why This Matters

The planned job cuts at Imperial Brands signal a significant restructuring effort by the tobacco company to manage costs amidst industry-wide challenges and increasing regulatory pressures.

Key facts

  • Imperial Brands is planning significant job cuts across the U.S. and Europe.
  • The layoffs will impact various departments, including HR, finance, procurement, supply chain, legal, and marketing.
  • Some roles will be outsourced to strategic partner Capgemini SE.
  • The company has initiated consultations with EU bodies regarding redundancies.

    • Britain's Imperial Brands is preparing to eliminate thousands of jobs in key markets, including the United States and Europe, as part of a cost-reduction strategy, according to a Bloomberg News report citing individuals familiar with the matter. The company's shares fell 5.3% following the report.

    The initial phase of layoffs will affect staff in human resources, finance, and procurement and supply chain departments within the company's U.S.-based unit, ITG Brands. A subsequent phase will target legal, marketing, and insights and intelligence teams. Employees are expected to be notified in April, with the cuts commencing mid-year.

    A spokesperson for Imperial Brands confirmed that the company is making changes that will have a global impact but did not specify the number of jobs affected. Some roles within ITG Brands are slated to be outsourced to Capgemini SE by the end of the year. The company has also engaged in discussions with relevant bodies in the European Union regarding planned redundancies, which are subject to consultation.

    Frequently asked questions

    The job cuts will primarily affect key markets in the United States and Europe, with specific impacts on ITG Brands, which covers the U.S., the Dominican Republic, and Puerto Rico.

    The first phase will impact human resources, finance, and procurement and supply chain. The second phase will target legal, marketing, and insights and intelligence teams.

    Yes, some roles within ITG Brands will be outsourced to the company's strategic partner, Capgemini SE.

    What Happens Next

    01Affected employees to be notified in April.
    02Job cuts to begin mid-year.
    03Some roles to be outsourced to Capgemini SE before year-end.

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    Cadence

    How It Developed

    Imperial Brands is preparing to cut thousands of jobs in the U.S. and Europe.
    The first phase of layoffs will affect HR, finance, and procurement/supply chain staff at ITG Brands.
    The second phase will target legal, marketing, and insights/intelligence teams.
    Affected employees are scheduled to be notified in April, with cuts beginning mid-year.
    A company spokesperson stated changes will impact the global market footprint.
    Some ITG Brand roles will be outsourced to Capgemini SE.
    Imperial Brands has consulted with EU bodies regarding planned redundancies.

    Sources

    T1
    Imperial Brands to cut thousands of jobs in U.S. and Europe, Bloomberg News reportsReuters

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