HomeEverything
Equities & FundsCrypto & Digital AssetsAI & TechnologyBusiness & CorporateUS Politics & PolicyGeopolitics & Global RiskMacro, Rates & FXCommodities & EnergyEuropean Politics & MarketsAsia-PacificReal Estate & Property
← All Stories

Footasylum partners with THG Fulfil for warehouse automation

Created at 30 Jun · 2:50 PM1 source↑ Market-relevant
IN SHORT

Sports and streetwear retailer Footasylum has partnered with THG Fulfil to automate its warehouse operations using robots and an Autostore system. The deal aims to enhance efficiency and support the company's growth ambitions.

✉Newsletter

PiQ Daily

Pick your topics. Get only what matters, on your cadence.

Key Numbers

85AutoStore R5 robots to be deployed
96,000bin locations in the warehouse
September 2026go-live date for the system
two decadesTHG Fulfil's operational experience

Who's Involved

Footasylum
Sports and streetwear firm entering warehouse automation deal
THG Fulfil
Logistics company providing warehouse automation solutions
THG Ingenuity
Parent company of THG Fulfil
Tom Killeen
COO of THG Ingenuity
Hannah Mercer
CEO of Footasylum
Footasylum partners with THG Fulfil for warehouse automation

↳ Why This Matters

This deal signifies Footasylum's commitment to modernizing its logistics infrastructure, which is crucial for scaling operations and meeting customer demand in the competitive retail sector. The investment in automation by a significant player like Footasylum reflects a broader trend in the retail industry towards leveraging technology to improve efficiency and customer experience.

Key facts

  • Footasylum is partnering with THG Fulfil to implement warehouse automation.
  • The deal involves deploying 85 'AutoStore R5 robots' and over 96,000 bin locations.
  • THG Fulfil will provide its software-as-a-service infrastructure and Warehouse Control System.
  • The automated system is expected to be operational in September 2026.
  • Footasylum CEO Hannah Mercer described the project as a significant investment for the business.

Footasylum is set to enhance its warehouse operations through a new deal with THG Fulfil, a division of THG Ingenuity. The partnership will see the implementation of an automated system, including 85 'AutoStore R5 robots' and over 96,000 bin locations, aimed at improving efficiency and supporting the company's growth.

THG Fulfil will manage the system using its software-as-a-service infrastructure and a purpose-built Warehouse Control System. The automated operations are scheduled to commence in September 2026.

Tom Killeen, COO of THG Ingenuity, highlighted that the partnership's strength lies not only in the hardware but also in the embedded software and operational knowledge derived from THG Fulfil's two decades of experience as a retailer. Footasylum CEO Hannah Mercer emphasized that this project represents a significant investment in the business's infrastructure to support current and future growth, marking a step-change in the company's ability to fulfil customer orders.

Frequently asked questions

The deal aims to automate Footasylum's warehouse facilities using robots and an Autostore system to improve efficiency and support business growth.

The implementation includes 85 'AutoStore R5 robots' and over 96,000 bin locations, managed by THG Fulfil's software-as-a-service infrastructure and Warehouse Control System.

The automated system is scheduled to go live in September 2026.

THG Fulfil is a division of THG Ingenuity, which provides logistics and warehouse automation solutions and has extensive experience in retail operations.

What Happens Next

01The automated warehouse system is set to go live in September 2026.

Get the newsletter.

Pick the topics you actually care about. We'll email when there's news worth your time, on the cadence you choose. Cancel any time from your account.

Cadence

How It Developed

Footasylum and THG Fulfil have signed a deal to automate Footasylum's warehouse facilities.
The partnership will deploy 85 'AutoStore R5 robots' across over 96,000 bin locations.
THG Fulfil's software-as-a-service infrastructure, including a Warehouse Control System, will manage the automated system.
The automated system is scheduled to go live in September 2026.
Footasylum stated the investment is significant and will support future growth and customer order fulfilment.
THG Fulfil is a division of THG Ingenuity, which was spun out of THG last year.

Sources

T1
Footasylum calls in the robots with THG Fulfil warehouse dealCity AM

Related Stories

Wonder to launch drone food delivery in Texas in January
30 Jun · 12:50 PM
Iowa State University leases high-tech trailer for feed delivery
30 Jun · 3:10 PM
Decathlon, Labubu backer buy stakes in Brompton
30 Jun · 5:10 AM
Stellantis extends Fiat 500 factory stoppage due to parts shortages
29 Jun · 4:01 PM
Bournemouth owner Bill Foley completes £45m takeover of Exeter Chiefs
30 Jun · 12:50 PM