Finance of America has appointed Colm Murphy as chief brand officer, Jordan Baucum as senior vice president of communications, and Mike Urban as chief product officer. The company aims to align these functions to drive growth and enhance awareness of its retirement-focused home equity solutions.
The executive hires signal Finance of America's strategic focus on enhancing its market position and customer outreach for its retirement-focused home equity products.
Finance of America has appointed three senior executives to bolster its brand, communications, and product functions. Colm Murphy joins as chief brand officer, Jordan Baucum as senior vice president of communications, and Mike Urban as chief product officer.
These appointments are part of a strategic effort to align these key teams, aiming to drive growth and increase awareness for the company's home equity solutions tailored for retirement.
Murphy previously held roles at Publicis Groupe and Bloomberg Media. Baucum brings experience from Customers Bank, First Republic Bank, and Chevron. Urban joins from leadership positions at Best Egg and Barclaycard US.
Murphy and Baucum will report to Chief Marketing Officer Angela Tribelli, focusing on brand presence and consumer education. Urban will report to Chief Information Officer Brian Conneen, overseeing product strategy and development for retirement solutions.