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Fecal Matter fashion brand gains prominence with celebrity endorsements

Created at 7 Aug · 11:36 AM1 source↑ Market-relevant
IN SHORT

The Paris-based fashion house Matières Fécales, known as Fecal Matter, is experiencing a surge in popularity, with designs worn by celebrities like Zendaya, Sarah Paulson, and Lady Gaga. Founded by Steven Raj Bhaskaran and Hannah Rose Dalton, the brand aims to subvert beauty standards and challenge fashion industry waste.

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Key Numbers

2024Dover Street Market partnership

Who's Involved

Fecal Matter
Paris-based fashion house founded in Montreal
Zendaya
Actress wearing Fecal Matter gown
Law Roach
Stylist for Zendaya
Steven Raj Bhaskaran
Co-founder of Fecal Matter
Hannah Rose Dalton
Co-founder of Fecal Matter
Lady Gaga
Musician wearing Fecal Matter
Kylie Jenner
Reality TV star wearing Fecal Matter
Sarah Paulson
Actor wearing Fecal Matter to Met Gala
Demi Moore
Actor wearing Fecal Matter to Cannes Film Festival
Adrian Joffe
President of Dover Street Market

↳ Why This Matters

The rise of Fecal Matter highlights a growing trend in fashion where provocative branding and artistic expression are gaining traction among mainstream celebrities and consumers, challenging traditional notions of beauty and sustainability in the industry.

Key facts

  • The fashion brand Matières Fécales, known as Fecal Matter, has gained significant attention.
  • Zendaya wore a Fecal Matter gown to the 'Odyssey' premiere, styled by Law Roach.
  • The brand was founded by Steven Raj Bhaskaran and Hannah Rose Dalton.
  • Their designs have been worn by numerous celebrities including Lady Gaga, Kylie Jenner, Sarah Paulson, and Demi Moore.
  • The name 'Fecal Matter' is intended to challenge the wasteful aspects of the fashion industry.
  • Matières Fécales was taken under the wing of Dover Street Market in 2024.

The fashion brand Matières Fécales, commonly known as Fecal Matter, has rapidly gained prominence in the high-fashion world, with its distinctive designs being embraced by a growing list of celebrities and tastemakers.

The Paris-based house, founded in Montreal by Steven Raj Bhaskaran and Hannah Rose Dalton, has become a frequent sight on red carpets and in high-profile media appearances. Zendaya recently wore an ethereal gown from the brand to the "Odyssey" premiere in New York, a look styled by Law Roach.

Bhaskaran and Dalton, who started the brand as students, aim to subvert conventional beauty standards with their avant-garde aesthetic. Their personal style often includes dramatic makeup and unique materials, such as skin boots resembling realistic feet. The brand's name, "Fecal Matter," is a deliberate choice to reflect their critical view of the fashion industry's wastefulness, translated into French to sound more glamorous.

Despite the provocative name, the brand has attracted a cult following and the attention of major figures in fashion. Celebrity stylist Brad Goreski noted the "beautiful tension" in their work between "finesse and the decaying, and the strong and the soft." In 2024, the brand was taken under the wing of Dover Street Market, a global retail concept store that supports emerging brands.

Matières Fécales has showcased collections at Paris Fashion Week, with themes exploring identity and power. Their designs have been worn by Lady Gaga for performances and at the Grammys, Sarah Paulson at the Met Gala, and Demi Moore at the Cannes Film Festival. Kylie Jenner was recently seen wearing a Fecal Matter blazer in a television advertisement for Dunkin'. The brand also designed a dress for model Gabbriette Bechtel's wedding.

Frequently asked questions

Fecal Matter, officially Matières Fécales, is a Paris-based high-end fashion house founded by Steven Raj Bhaskaran and Hannah Rose Dalton.

The designers chose the name to reflect their view of the fashion industry's wastefulness and to subvert beauty standards, translating the scientific term into French for a more glamorous sound.

Celebrities including Zendaya, Lady Gaga, Kylie Jenner, Sarah Paulson, and Demi Moore have worn designs by Fecal Matter.

The brand is known for its romantic, otherworldly, and avant-garde designs that often challenge conventional beauty standards, featuring dramatic elements and unique materials.

What Happens Next

01The brand's next Paris Fashion Week show is scheduled for September.

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Cadence

How It Developed

Matières Fécales was founded by Steven Raj Bhaskaran and Hannah Rose Dalton.
The brand gained attention for Zendaya's gown at the 'Odyssey' premiere.
Celebrities like Lady Gaga, Kylie Jenner, and Demi Moore have worn their designs.
The brand's name reflects a view on the fashion industry's wastefulness.
Matières Fécales debuted collections at Paris Fashion Week.
Dover Street Market took the brand under its wing in 2024.
Sarah Paulson wore a Fecal Matter gown to the Met Gala.
Demi Moore wore a Fecal Matter gown to the Cannes Film Festival.

Sources

T1
Fecal Matter — the fashion brand, that is — is suddenly everywhereAP News

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