Key facts
- A marketing professional's salary has not increased in two years.
- The employee's responsibilities have tripled during this period.
- The company offered a designation change instead of a salary hike.
- The LinkedIn post about the situation gained significant traction online.
- The post highlighted concerns about companies using title changes to avoid pay raises.
A LinkedIn post by Apoorv Chaturvedi has gained widespread attention for detailing a friend's experience of a two-year salary freeze despite a significant increase in responsibilities. The marketing professional, earning less than ₹7 lakh annually, saw his workload triple, encompassing social media, demand generation, content, email marketing, SEO, and paid advertising, all without a pay raise.
When the employee inquired about a salary increase, he was reportedly informed that he had instead received a promotion to a better designation. Chaturvedi highlighted this as a common practice where companies offer title changes in lieu of financial compensation, arguing that such changes do not improve an employee's financial situation.
The post resonated with many users, prompting discussions on salary transparency and fair compensation practices. Commenters advocated for greater openness in pay structures and urged companies to align compensation with employee responsibilities and contributions.