Key facts
- EF Ultimate Break has launched a new UK tour called 'Ultimate Murder Mystery: London to Ashridge House'.
- The tour is designed for Gen Z and Millennials, tapping into the true crime trend.
- It includes two nights at Ashridge House, a former estate of King Henry VIII.
- The experience focuses on sleuthing rather than traditional sightseeing.
EF Ultimate Break has announced its latest tour offering, 'Ultimate Murder Mystery: London to Ashridge House,' set to launch in the United Kingdom. This new experience is specifically designed to appeal to Gen Z and Millennial travelers, capitalizing on the widespread fascination with true crime. Instead of typical sightseeing, participants will engage in a sleuthing adventure over two nights. The tour will be hosted at Ashridge House, a historic estate located in the English countryside, which was once owned by King Henry VIII. The company aims to blend historical settings with interactive entertainment to attract a younger demographic interested in immersive experiences.