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easyJet offers free 'teddy trackers' for families this summer

Created at 27 Jul · 11:56 AM1 source
IN SHORT

easyJet is partnering with Life360 to offer complimentary tile trackers that can be attached to children's stuffed toys. The initiative aims to provide parents with peace of mind by allowing them to track their child's beloved companion during travel.

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Key Numbers

55%parents would change plans to retrieve a missing toy
26%most common companion is a stuffed bunny
25%teddy bears are the second most common companion
15%action figures or dolls are the third most common companion

Who's Involved

easyJet
European airline offering free 'teddy trackers'
Life360
Partner providing tile trackers for the initiative
Stuart Wright
Customer director at easyJet holidays
easyJet offers free 'teddy trackers' for families this summer

↳ Why This Matters

This initiative by easyJet addresses a common parental concern during travel, aiming to reduce stress and enhance the family holiday experience by providing a practical solution for keeping track of children's cherished toys.

Key facts

  • easyJet is providing free tile trackers for children's stuffed toys.
  • The trackers can be attached to toys and tracked via a smartphone app using Bluetooth.
  • Families can collect the 'Teddy Trackers' from easyJet bag drop starting July 31 at London Gatwick, Manchester, Edinburgh, and Belfast airports.
  • The initiative is a partnership with Life360.
  • A survey found that 55% of parents would change their holiday plans to retrieve a lost toy for their child.

    • easyJet is launching a new initiative called 'Teddy Trackers' to help families travelling this summer keep tabs on their children's beloved stuffed toys. The airline is partnering with Life360 to offer complimentary tile trackers that can be attached to toys. Parents will be able to track their child's companion using a smartphone app connected via Bluetooth.

    Families can collect these 'teddy trackers' at easyJet bag drop locations starting July 31 at London Gatwick, Manchester, Edinburgh, and Belfast airports, while supplies last. This service aims to provide parents with added peace of mind, ensuring that important comfort items make it to their destination and back safely, thereby reducing potential travel stress and upset for children.

    According to a survey conducted by easyJet among over 1,000 parents of children under 10, a significant 55% stated they would alter their holiday plans to retrieve a lost toy. The survey also revealed that stuffed bunnies are the most common type of companion (26%), followed closely by teddy bears (25%), and then action figures or dolls (15%).

    Frequently asked questions

    easyJet is offering free 'teddy trackers', which are tile trackers that can be attached to children's stuffed toys.

    The tracker attaches to the toy, and parents can track its location using a smartphone app connected via Bluetooth.

    Trackers can be collected at easyJet bag drop from July 31 at London Gatwick, Manchester, Edinburgh, and Belfast airports, while stocks last.

    The airline aims to provide families with peace of mind and make holidays smoother by ensuring children's comfort toys are not lost.

    What Happens Next

    01Families can collect 'teddy trackers' at easyJet bag drop from July 31.
    02The trackers will be available at London Gatwick, Manchester, Edinburgh, and Belfast airports.

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    Cadence

    How It Developed

    easyJet is offering free tile trackers for children's stuffed toys.
    The airline is partnering with Life360 for the 'Teddy Trackers' initiative.
    Families can collect trackers at easyJet bag drop from July 31 at select airports.
    A survey indicated 55% of parents would alter travel plans to retrieve a lost toy.

    Sources

    T1
    This European airline is offering free ‘teddy trackers’ for families travelling this summerEuronews

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