Key facts
- Cox Automotive has acquired Fullpath.
- Fullpath's customer data platform and AI capabilities are now integrated with Cox Automotive's Autotrader and Kelley Blue Book data.
- The integration aims to create a more connected ecosystem in automotive retail.
This acquisition signifies a strategic move by Cox Automotive to bolster its data and AI offerings within the automotive retail sector. By integrating Fullpath's technology, Cox aims to create a more comprehensive and connected data ecosystem, potentially offering enhanced insights and services to dealerships and consumers.