Key facts
- Clif Builders launched a new White Fudge Oreo-flavored protein bar.
- The bar contains 20 grams of plant-based protein.
- The product is marketed as recovery fuel.
The CLIF BUILDERS brand is expanding its product line with a new flavor that leverages the popularity of OREO cookies. This launch aims to attract consumers seeking high-protein recovery options, particularly those interested in plant-based alternatives.