Key facts
- Christopher Nolan's film 'The Odyssey' recorded AMC's highest first-day ticket sales since 2022.
- The film's trailer garnered over 120 million views in its first 24 hours.
- IMAX is selling tickets for select screens of 'The Odyssey' a year in advance.
- AMC reported over 25 million attendees in May, the highest for the month since 2019.
- Gen Z and millennials are driving movie theater attendance, seeing an average of seven films annually.
Christopher Nolan's upcoming film, 'The Odyssey,' is generating significant pre-release excitement, evidenced by record-breaking first-day ticket sales at AMC theaters. AMC CEO Adam Aron reported that the film achieved the highest first-day ticket sales for any studio release since 2022, surpassing all releases except for two music-oriented projects from AMC's own distribution arm: Beyoncé's 'Renaissance' concert film and Taylor Swift's concert films. The trailer for 'The Odyssey' garnered over 120 million views within its first 24 hours. IMAX has begun selling tickets for select screens and showtimes a year in advance of the film's July 17 release. This surge in demand is partly attributed to a broader comeback in movie theater attendance, with Gen Z and millennials leading the charge. According to a Fandango report, these demographics are driving momentum, with each group seeing an average of seven films annually. For Gen Z, moviegoing serves as a social gathering, while for millennials, it offers an escape from daily routines. AMC's overall attendance figures reflect this trend, with over 25 million people attending its theaters in May, marking the highest May attendance since 2019. This success is attributed to a diverse slate of films, including both established blockbusters and new intellectual property.