Chanel's first-half sales jump 16%, outpacing luxury rivals

Key facts

• Chanel's comparable revenue grew approximately 16% in the first half of 2026.
• The fashion division's sales grew in line with the group's overall performance.
• The watches and fine jewelry unit achieved 35% sales growth.
• U.S. sales increased by more than 25% during the period.
• Chanel reported $19.3 billion in revenue for 2025, up 2%.

Chanel's comparable revenue surged approximately 16% in the first half of 2026, outperforming rivals in the luxury sector, according to a Bloomberg News report citing a person familiar with the company's performance. This growth contrasts with a broader industry slowdown impacting competitors like LVMH and Hermes, whose sales growth was more modest.

The success is attributed to creative director Matthieu Blazy's initial collections, which became available in stores in March. Chanel's fashion division, accounting for about 60% of its total revenue, saw sales growth align with the group's overall performance. The watches and fine jewelry unit experienced particularly strong growth, with sales increasing by 35%.

All geographic regions contributed to the growth, with notable increases in China and the Middle East. Sales in the U.S. market were up by more than 25%. Chanel, which typically reports only annual figures, had previously stated that its 2025 revenue grew 2% to $19.3 billion, following a decline in 2024.