Key facts
- Jeanette Cutler has been appointed Chief Marketing Officer at Baird and Warner.
- Cutler previously held the role of Global Vice President of Brand and Capability at Beam Suntory.
- She will be responsible for strategic marketing, brand, communications, and growth initiatives.
- Cutler's mandate includes supporting Baird & Warner's approximately 2,700 agents and 30 offices.
- The appointment aims to align brand positioning and business performance for the company.
Baird and Warner has appointed Jeanette Cutler as its new chief marketing officer, a move aimed at enhancing the company's brand strategy and growth initiatives. Cutler joins the Chicago-based real estate brokerage from Beam Suntory, where she served as global vice president of brand and capability.
In her new role, Cutler will oversee strategic marketing, brand development, and communications for the 170-year-old, family-owned firm. Her responsibilities will extend to supporting the company's nearly 2,700 broker associates and staff across its 30 Chicagoland offices. Cutler's background in consumer packaged goods and luxury sectors, particularly her experience in developing brand platforms for revenue growth and customer engagement, is expected to be a significant asset.
Steve Baird, president and CEO of Baird & Warner, expressed confidence in Cutler's leadership, stating her expertise in brand strategy and operations will be invaluable for the company's continued growth and innovation. Cutler herself cited Baird & Warner's independent ownership and strong emphasis on agent support as key attractions to the role.
This appointment follows other recent leadership changes at Baird & Warner, including Lucy Baird's appointment as Chief Stewardship Officer and Vice Chair of the Board, and Laura Ellis's elevation to Chief Revenue Officer.